Choosing a party rental logo for your company isn’t as easy as spending five minutes in Canva. The first thing most event rental companies do when they get started, or modernize their business, is to create a logo. This will be the symbol used to brand their company. The goal for any logo is for it to be recognizable and encompass the entire brand in one symbol. Logos can last five years, 10 years, or even the entire lifetime of the business.

Think of Nike, Starbucks, or Apple. Chances are when you think of each of these brands, the first thing that comes to mind isn’t running shoes or cups of coffee or laptops—but rather the infamous swoosh, the green-and-white siren, or the iconic apple.

Ideally a potential customer will see your logo and instantly know everything about your brand. This includes your name, what you sell, and your reputation as an expert. The real question, though, is what makes a logo good? How does a rental business owner choose the right one?

Let’s start with the first point. The best party rental logos follow a handy acronym — S.U.M.

Keep It S.U.M.

S – Simple

Your logo should be simple enough to convey the nature of your company quickly. It can be a drawn symbol, like the Nike swoosh, or just the company name written out, like Coca-Cola. Either way, customers should be able to easily figure out what your company is — they should be able to tell if you’re an event rental company versus an event planning business right off the bat. A good logo looks crisp and clear at very small sizes (think business cards) or large sizes, like on the side of a warehouse or delivery truck.

U – Unique

Your logo should be current and unique to your business. However, a logo should also be unique in the industry your company is working in. It is in the best interest of business owners to research their competitors, look at their logos, and then do something totally different. It is essential for a logo to engage the target market. For example, an event rental company that specializes in wedding décor is probably looking for newly engaged couples and event planners with a certain budget. This is the target audience your logo needs to draw in.

M – Memorable

When a party rental logo is unique, it also makes it easier for your company to be memorable. Studies have shown that a company’s potential customers have a short attention span. When people are using an electronic device, for example, their attention shifts to something new roughly every 47 seconds.

This means people looking at a company’s logo are making a split second decision about whether they want more information on a company or will walk away. A memorable logo gives a business an edge because it helps their potential customers keep that particular company in mind for a longer period of time. To put it succinctly, if a potential customer remembers your business, they are more likely to do business with you.

How to choose the right logo designer

Selecting the right designer for your party rental business’s logo is a pivotal decision that can significantly impact your brand’s identity and marketability. The key lies in aligning your choice with your business goals and budget.

Go with a professional

Opting for a professional designer offers several benefits, primarily in terms of expertise and customization. Professional designers possess the skills and tools to craft a logo that not only resonates with your target audience but also effectively communicates your brand’s message and values. Their experience allows them to navigate the intricacies of design elements such as color psychology, typography, and visual balance, ensuring that your logo stands out. Moreover, working closely with a professional allows for a collaborative process where you can provide input and feedback, resulting in a tailor-made logo that encapsulates your business’s essence.

Take the DIY route

Alternatively, using DIY platforms like Canva can offer a more cost-effective approach, especially for budget-conscious entrepreneurs. Canva provides user-friendly tools and templates that enable individuals with minimal design experience to create visually appealing logos. However, while these platforms offer convenience and affordability, they may lack the depth of customization and originality that a professional designer can provide. 

Crowdsource it

There’s also a third, middle-of-the-road option: Using a platform like Upwork or Fiverr, which connect businesses with a pool of freelance designers. This is often cheaper than finding a well-established professional designer. The main catch is that the quality and consistency of designs may vary, requiring thorough vetting and management on your end.

Ultimately, the decision boils down to weighing the trade-offs between cost, expertise, and personal involvement. But once you’ve selected a designer and have a few logo options, how do you actually choose one?

Process of elimination: A quick way to choose a party rental logo

First, eliminate options that don’t fill the criteria of S.U.M. above. Next, really think about the branding of your company. It is more than a logo — it’s every detail from the second clients call for quotes to when you are invoicing them for the last time. What’s the impression you’re giving them with this logo which shows on all their quotes and invoices?

A quirky thing that many realize but don’t verbalize is that every party rental business has a personality that steers its branding decisions. However, what does that mean for each individual company? As there are many ways to decorate an event to a client’s individual taste, there are many possible personalities a business can have. Is the business’ personality girly? Luxury? Maybe it is more eclectic, classic, vintage, or modern. A good question for party rental business owners to ask themselves is, “If my business were a person, what would they be like?” Once this question is answered, it’s easier to remove logos from the choices, as they won’t fit with the company’s brand personality.

If it hasn’t been narrowed down to one final option, opt for longevity. As mentioned above, most business owners keep their logos for a long time. It also should be something that they will want to use daily. This is where personal preference comes in. After all, this should be something a business is proud to display and use. Plus, who wants to buy new business cards every couple of years?

The Perfect Party Rental Logo for Your Company

The logo you choose for your party rental company should be clean and professional. There is no greater compliment for a pro designer than hearing a client tell them, “I’ve been using my logo for ten years and I still really love it! I get so many compliments on it and it just fits my business so well.” Your party rental logo should also go the same distance.[/vc_column_text][/vc_column][/vc_row]

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